Did you know that black dogs are often passed over for adoption in favor of lighter-colored dogs?

This is commonly known as “Black Dog Syndrome”.

This phenomenon may be due to a number of factors:

• Black dogs are often portrayed as aggressive in film and television
• Association of the color black to evil or misfortune
• Fear stigma against certain breed types/stereotypes
• Facial expressions of dark colored dogs are harder to read
• Black dogs don’t show well in a shelter setting
• Or it could be that black dogs are just too ordinary…

To help bring attention to this problem, and to help our black dogs find new homes; we are celebrating and promoting our “Black Pearls”!