Marketing and Promotions Guidelines

Young-Williams Animal Center is not a sponsor of third party fundraising events and should be listed as a “beneficiary” on all promotional materials.

The third party fundraiser is responsible for all marketing, including writing and distributing press releases, PSA’s, Facebook postings, invitations, ads, etc.

All marketing materials and text about Young-Williams Animal Center must first be approved by the Marketing Department prior to being printed or posted. Should you have any questions or concerns about the use of the logo, please contact:

Young-Williams Animal Center Marketing Department, [email protected]

Downloadable Assets:

Young-Williams Animal Center Brand Guidelines

Young-Williams Animal Center Horizontal Logo

Young-Williams Animal Center Vertical Logo

Young-Williams Animal Center Horizontal Logo (White)

Young-Williams Animal Center Vertical Logo (White)

Young-Williams Animal Center Horizontal Logo (Black)

Young-Williams Animal Center Vertical Logo (Black)

Publicity 

• (i.e. newspaper, radio, television, social media etc.)

Unfortunately, we are unable to publicize your event because we have an internal calendar of events and adoption promotions that have already been set in advance by our Marketing Department. In addition, our donors are already contacted with a number of YWAC emails and requests as is, therefore we cannot inundate them with the numerous requests we receive on a regular basis about other third party events, even though they are all so beneficial.

We rely on you to plan and coordinate all details of the third party event.

Publicity Tips

These tips and tools will help maximize publicity of your event through the media at very little cost.

CREATE A TIMELINE TO MAXIMIZE PUBLICITY

A timeline is important in planning a publicity strategy for your event. Keep this timeline in mind as you put together a publicity plan:

3-4 months before the event:

Identify your target audience based on demographics, interests and location, and develop a targeted media list.

4-6 weeks before the event:

Distribute media materials (i.e. media alert, Facebook posts, etc.).

2 weeks before the event:

Make follow-up calls and send e-mails to media who received the information.

1-2 days before the event:

Email and/or fax a media alert with the basic information about your event (who, what, when, where and why) to the TV news assignment desks and photo desks at the daily newspapers.